From: News 10 Dot Net

Family tradition secret to
100 years of success of
Sacramento pawn shop

Jennifer Smith

SACRAMENTO,CA – It is Sacramento’s oldest family-
operated pawn shop celebrating over 100 years in
business in downtown Sacramento.

California Loan & Jewelry Co. is one of many long-
surviving businesses in the Sacramento region who
have weathered the Great Depression and now the
current recession.

“We’ve now gone through three generations and
we’ll go on hopefully another 100 years,” said
Warren Anapolsky who currently runs the business
with his brother Larry. The company was originally
founded in 1909 by twin brothers William and Joe
Anapolsky.

As the years passed, there have been plenty of
changes in the kinds of items being pawned. “Our
grandfather used to take in suitcases, hats, and
razor,” said Anapolsky. “My father in the 40s, 50s,
and 60s was taking in typewriters, and transistor
radios.” The company’s current niche is jewelry.

Anapolsky says when times are tough, people come
to his store to borrow money to continue making
house payments or to put food on the table. When
times are good, he says there’s still a segment that
needs to borrow money, but others are looking for
good value when buying.

Anapolsky credits family tradition for the company’s
longevity. “We’ve learned from dealing with our
parents and our parents dealing with their parents
the value system of integrity value and service,” he
said. “It’s been a winning combination for us for all
these years now.”

By Jennifer Smith,

News10/KXTV